ABOUT.
INNOVATOR. VISIONARY.COLLABORATOR.
Juli Rathke isn't just a leader—she's a masterful storyteller and a catalyst for meaningful connections that drive success in business, philanthropy, and life. Juli leads from the heart, drawing on a deep understanding of the human condition and what motivates people. As an intuitive, she excels at aligning passions with profits, not only for her own ventures but also in guiding others to achieve their goals. She has served as an executive advisor, working directly with CEOs to foster authentic communication and drive brand-elevating initiatives that create meaningful impacts for employees, communities, and key stakeholders. Her extraordinary storytelling skills bring purpose and vision to life, inspiring connection and community.
EXPERIENCE.
Juli’s passion for human connection can be traced back to when she worked in media production. As a television personality for Outside Television, Resort Sports Network with lifestyle spots on CNN Headline News, Weather Channel, and Altitude Sports Network, she conducted interviews with prolific musicians, athletes, actors, and business owners. She has hosted many live events for charity with celebrities. Influencing people through service, stories and authentic communications has become part of her purpose in life. When she wasn’t in front of the camera, Juli was and still is heavily involved in production and behind-the-scenes work. <<More production information here>>
With a lifelong passion for health and wellness and a studied Exercise Physiologist, Juli has been teaching yoga and fitness while enjoying outdoor adventure her entire career. This naturally led to entrepreneurial ventures in this space. Juli helped found the first yoga studio and school in Breckenridge, Colorado. From Meta Yoga Studios sprung GOYO Adventures/Travel: an international yoga retreat service that offered amazing experiences abroad. With her expertise gained in the founding of, editing, publishing, scaling, and ultimately selling Rocky Mountain Bride® brand magazines, Juli was also the inspirational Founder/Editor-in-Chief of the YOGA + Life® brand: a company that she grew to over three markets in addition to nationally trademarking and scaling it for national distribution before selling it.
Beyond the spotlight as an executive team player, Juli's strategic vision has enabled her to orchestrate bespoke Corporate events and VIP experiences that seamlessly integrate media, sponsors, and exclusive encounters with professional athletes, teams, musicians and more. Her Executive Advisory role for Breckenridge Grand Vacations underscore her knack for crafting authentic company narratives and elevating brands to new heights, leveraging her extensive network and meticulous event planning prowess.
Juli's recent venture is JH Event Collective, where she has culminated her over two decades of professional relationships in and among the world’s most extraordinary ski resort destinations and luxury travel brands, forging lasting partnerships. This agency focuses on corporate events, executive retreats, private parties, VIP sporting events, non-profit campaigns and fundraising events, product launches, wellness programming, family adventures and celebrations, luxury gifting, and any events requiring high-touch and mindful service in some of the most exclusive travel destinations globally.
PEOPLE.
One of Juli's passions of professional sports allow her to sit on the Colorado Avalanche Alumni Association board and has served as both their Business Development Manager as well as their Executive Director. She additionally has served on a variety of other nonprofit boards supporting women's rights, mental health support, youth sports, arts and culture, as well as sharing vision for fundraising strategies and event execution.
Juli lives with her family in Summit County, Colorado and enjoys traveling, live music, professional sporting events, spending time with her kids, skiing, biking, hiking, teaching yoga, sauna-ing, and anything outdoors.
